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Venkatesh B. Iyer1,2
and Vibha Verma1
1 International School of Business & Media, Bengaluru, Karnataka, India
2 Current affiliation: Regional Manager, The Hindu
Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.
The COVID-19 pandemic has significantly affected the thought process of all consumers all over the world. Many consumers are preferring online shopping and digital payments over traditional methods. To remain competitive, businesses had to adapt to these changes and cater to the demands of consumers. This study investigates the impact of the pandemic on consumers and how firms in India have adjusted to the changes. The authors adopted the Preferred Reporting Items for Systematic Reviews and Meta-analysis (PRISMA) method to analyse the literature. The study was conducted using Google Scholar to find research works published from January 2020 to December 2022. The articles selected from PRISMA were analysed and peculiar observations have been reported. The consumers are shifting towards online shopping, but traditional methods of shopping have their own place. Therefore, the shift from online to offline is not permanent for all the consumers.
Literature review, consumer behaviour, pandemic, online shopping, India
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