Addressing Professional Misconduct of the Indian Chartered Accountants
Rajat Deb
The FinTech Prescription: Redefining Financial Operations in the Healthcare Sector
Sofia Ahmed Sait and Lekha Kasmir
The Role of Marketing Strategies and Trust in Shaping Consumer Behavior and Public Health Outcomes in the Street Food Sector: A PLS-SEM Approach
Tanmoy Majumder, Nilanjan Rayand Somnath Chaudhuri
Building Digital Sustainability Capabilities in Indian SMEs: An Integrative Framework of Strategic Alignment, Ecosystem Engagement and Contextual Moderators
K. S. Shibani Shankar Ray and Durga Madhab Mahapatra
Exploring the Factor Influencing Consumers’ Continuous Usage of a Digital Payment Platform: An Empirical Investigation of Mobile Wallets
Fahad, Zafar Alam, Mehfooz Zaki and Naseem Ahmad
Decoding Ambience, Servicescape, and Satisfaction: Insights from the Wilcoxon Signed-rank Method in Indian Urban Context
Nilanjan Ray, Somnath Chaudhuri, Dillip Kumar Das, Pema Lama and Sudip Basu
A Study on Content Marketing Strategy to Influence Customer Purchasing Decision
Surjadeep Dutta, Sarthak Sengupta, Sindu Bharathi S.K., Paul Arun Kumar and Prabhavathy R.