MDIM Journal of Management Review and Practice

MDIM Journal of Management Review and Practice

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ISSN:	XXXX-XXXX
e-ISSN:	2583-8768
Current Volume:	3
Current Issue:	2
Frequency:	Bi-annual

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Review Essay

A Study on Content Marketing Strategy to Influence Customer Purchasing Decision

Surjadeep Dutta¹, Sarthak Sengupta², Sindu Bharathi S.K.³, Paul Arun Kumar³ and Prabhavathy R.³

First Published 6 Feb 2026. https://doi.org/10.1177/mjmrp.251409595

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Addressing Professional Misconduct of the Indian Chartered Accountants

Rajat Deb¹

First Published 3 Sep 2025. https://doi.org/10.1177/mjmrp.251365436

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Original Article

The FinTech Prescription: Redefining Financial Operations in the Healthcare Sector

Sofia Ahmed Sait¹ and Lekha Kasmir^2,3

First Published 6 Oct 2025. https://doi.org/10.1177/mjmrp.251375139

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Original Article

The Role of Marketing Strategies and Trust in Shaping Consumer Behavior and Public Health Outcomes in the Street Food Sector: A PLS-SEM Approach

Tanmoy Majumder¹, Nilanjan Ray¹and Somnath Chaudhuri²

First Published 17 Oct 2025. https://doi.org/10.1177/mjmrp.251374503

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Original Article

Building Digital Sustainability Capabilities in Indian SMEs: An Integrative Framework of Strategic Alignment, Ecosystem Engagement and Contextual Moderators

K. S. Shibani Shankar Ray¹ and Durga Madhab Mahapatra²

First Published 6 Nov 2025. https://doi.org/10.1177/mjmrp.251375819

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Exploring the Factor Influencing Consumers’ Continuous Usage of a Digital Payment Platform: An Empirical Investigation of Mobile Wallets

Fahad¹ , Zafar Alam¹, Mehfooz Zaki¹ and Naseem Ahmad²

First Published 10 Dec 2025. https://doi.org/10.1177/mjmrp.251371950

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Bibliometric Mapping of 19 Years of Research Literature on E-commerce: Insights on Consumer Experience, Perception, and Loyalty in Rural Areas

Invictus Kynta¹ and Durga Madhab Mahapatra¹

First Published 6 Feb 2026. https://doi.org/10.1177/mjmrp.261417500

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Decoding Ambience, Servicescape, and Satisfaction: Insights from the Wilcoxon Signed-rank Method in Indian Urban Context

Nilanjan Ray¹, Somnath Chaudhuri², Dillip Kumar Das³, Pema Lama⁴ and Sudip Basu⁵

First Published 10 Feb 2026. https://doi.org/10.1177/mjmrp.261417719

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issue front

ISSN:	XXXX-XXXX
e-ISSN:	2583-8768
Current Volume:	3
Current Issue:	2
Frequency:	Bi-annual

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