Articles 8 of 8
A Study on Content Marketing Strategy to Influence Customer Purchasing Decision
Surjadeep Dutta1 , Sarthak Sengupta2, Sindu Bharathi S.K.3, Paul Arun Kumar3 and Prabhavathy R.3
Addressing Professional Misconduct of the Indian Chartered Accountants
Rajat Deb1
The FinTech Prescription: Redefining Financial Operations in the Healthcare Sector
Sofia Ahmed Sait1 and Lekha Kasmir2,3
The Role of Marketing Strategies and Trust in Shaping Consumer Behavior and Public Health Outcomes in the Street Food Sector: A PLS-SEM Approach
Tanmoy Majumder1, Nilanjan Ray1and Somnath Chaudhuri2
Building Digital Sustainability Capabilities in Indian SMEs: An Integrative Framework of Strategic Alignment, Ecosystem Engagement and Contextual Moderators
K. S. Shibani Shankar Ray1 and Durga Madhab Mahapatra2
Exploring the Factor Influencing Consumers’ Continuous Usage of a Digital Payment Platform: An Empirical Investigation of Mobile Wallets
Fahad1 , Zafar Alam1, Mehfooz Zaki1 and Naseem Ahmad2
Bibliometric Mapping of 19 Years of Research Literature on E-commerce: Insights on Consumer Experience, Perception, and Loyalty in Rural Areas
Invictus Kynta1 and Durga Madhab Mahapatra1
Decoding Ambience, Servicescape, and Satisfaction: Insights from the Wilcoxon Signed-rank Method in Indian Urban Context
Nilanjan Ray1, Somnath Chaudhuri2, Dillip Kumar Das3, Pema Lama4 and Sudip Basu5