MDIM Journal of Management Review and Practice

Sustainability as a Strategic Innovation and Its Effect on Modern Investor Attitudes

Mohammad Zulqar Nain¹, Mohammed Ali¹, Mehfooz Zaki¹ and Fahad¹

First Published 2 Apr 2025. https://doi.org/10.1177/mjmrp.251323763

Article Information

Corresponding Author:

Fahad, Department of Commerce, Aligarh Muslim University, Aligarh, Uttar Pradesh 202002, India.
Email: ahmadalig300@gmail.com

¹Department of Commerce, Aligarh Muslim University, Aligarh, Uttar Pradesh, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

This study explores the evolving role of sustainability as a strategic innovation within modern businesses and its impact on investor attitudes and decision-making. As organisations increasingly integrate sustainable practices into their operations, these initiatives influence corporate strategy and financial performance. Through an extensive literature review, the article examines the role of sustainability in strategic management, highlighting the drivers that push companies toward adopting sustainable practices and the innovative approaches emerging in business models. The research also delves into the importance of sustainability reporting and transparency, shedding light on its effect on corporate accountability and investor confidence. A key focus is placed on the financial benefits of solid sustainability practices, supported by evidence from various studies and case examples demonstrating how such practices enhance economic performance and influence investor decisions. Finally, the article addresses sustainability’s challenges, criticisms and implications, providing a comprehensive view of its strategic significance in the financial landscape

Keywords

Sustainability, strategic management, stakeholder expectations, long-term value creation

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