MDIM Journal of Management Review and Practice
issue front

Rachana Jaiswal1

First Published 21 Nov 2023.
Article Information Volume 1, Issue 2 September 2023
Corresponding Author:

Rachana Jaiswal, Department of Business Management, HNB Garhwal (A Central) University, Srinagar, Uttarakhand 249161, India.

Department of Business Management, HNB Garhwal (A Central) University, Srinagar, Uttarakhand, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.


To stay ahead of market movements and constantly changing stakeholder’s priorities, it is critical for industry moguls and employees to constantly scan for real-time insights into a highly volatile market. A profound shift towards digital transformation during the ongoing pandemic opened a new era of agility in the business sector and acted as an indispensable ingredient for redrafting plans and strategies in a new normal due to that the term “Agile” became a most popular buzzword in the corporate world. The turbulent market impacted every corner of the industry irrespective of size and type of business and compelled them to shift their focus from scale to pace. The pandemic forces us to expedite strategic plans according to the market change to be sustained and not being thrown out by subversive competitors. Therefore, it is recommended to develop tools and models to invigorate the organization from a volatile market through four steps from scratch continuous scanning, orienting the situation faced and finalizing strategy, and working on the action plan. Companies who are aligned with the time and their strategy will lead the market and get competitive advantages over the acute disruption and also be positioned at the top of the K-shaped recovery of the economy. This article is an attempt to provide an insight into agile practices and their managerial implications at the organizational level.


Agile business practice, COVID-19, K shaped recovery, digital transformation, agile strategy


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