The Indian automobile sector is experiencing a substantial transformation as it transitions from conventional gasoline vehicles to electric vehicles (EVs). This article examines the essential function of human resources (HR) in overseeing change during this shift. It analyses change management tactics that automotive firms might utilise to promote the adoption of electric vehicle production while assisting employees during this industry transition. The study examines critical determinants affecting customer purchasing intentions, such as performance expectancy, effort expectancy and environmental considerations. The study takes a mixed-methods approach, utilising descriptive statistics, reliability analysis, correlation analysis and regression analysis to assess the correlations between these parameters and purchase intention for EVs. The results demonstrate a significant positive association (r = 0.65, p < .01) between performance expectancy and purchase intention, with performance expectancy explaining 42% of the variance in purchase intention (R² = 0.42). The findings highlight the necessity of prioritising perceived performance benefits in marketing efforts for EVs. This research enhances the understanding of HR’s crucial function in change management within the automotive industry and offers practical insights for managers seeking to adeptly manage the intricacies of this shift. This abstract encapsulates the essential components of your research, encompassing its objective, methodology, results and consequences.

Electric vehicle, purchase intention, performance, human resource

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