1Department of Commerce, Aligarh Muslim University, Aligarh, Uttar Pradesh, India
2Department of Agricultural Economics and Business Management, Aligarh Muslim University, Aligarh, Uttar Pradesh, India
The present study investigates the determinants contributing to the continuous usage intentions of existing m-wallet users. The current study’s conceptual framework is based on the notion of stimulus organism response. Data from existing m-wallet users were collected using a carefully designed questionnaire. Once the data’s authenticity and reliability were confirmed, structural equation modelling (SEM) analysis was executed. The findings of the SEM analysis indicated that the users’ attitudes towards the m-wallet platform are positively influenced by cybersecurity knowledge, perceived usefulness, compatibility, facilitating conditions, convenience and touch-free transactions. Moreover, it has been shown that attitude has a beneficial influence on users’ intentions to continue using the m-wallet platform. The current study provides practical consequences and recommendations for m-wallet service providers and marketers. These suggestions can assist in developing strategies for m-wallet usage, holding onto current users and influencing potential users on the platform.
Mobile wallets, touch-free transactions, stimulus organism response model, cybersecurity knowledge, consumer attitude, continuous usage intention
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Appendix
Table A1. Demographic Details of the Respondents.
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