MDIM Journal of Management Review and Practice
issue front

Renny Thomas1

First Published 31 Mar 2023.
Article Information Volume 1, Issue 1 March 2023
Corresponding Author:

Renny Thomas, Department of MBA, ONE School of Business, Bengaluru, Karnataka 560045, India.

1ONE School of Business, Bengaluru, Karnataka, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License ( which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed. 


Over the years, since the financial opening up of the Indian economy in the early 1990s, under the previous government, there has been an overselling of a lot of financial products. This over selling has led to huge problems to the consumers in the form of mis-selling or overselling. There have also been issues with relation to lack of proper financial education to the consumers by the financial bodies. The present study looks into the problem of mis-selling and how different consumer factors lead to this problem. A conceptual framework to this problem is given and based on that, information is analysed.


mis-selling, financial products, cross-selling, financial regulation


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