This research investigates the adoption of Wealthtech among individual investors in India using Partial Least Squares Structural Equation Modeling (PLS-SEM). A convenience sample technique was employed, gathering data from 280 participants through an online survey. The study applies the Theory of Planned Behavior and the Technology Acceptance Model as the theoretical framework to examine the factors influencing the intention to use Wealthtech. Additionally, the role of perceived ease of use and perceived usefulness in shaping attitudes toward Wealthtech adoption is explored. The results from the PLS-SEM analysis show significant positive associations between Attitude and Perceived Behavioral Control with the intention to use Wealthtech. These insights can help financial institutions tailor Wealthtech platforms to meet investor preferences, fostering increased adoption among individual investors. Regulatory authorities can use these findings to enhance accessibility and acceptance of Wealthtech solutions by fostering a conducive environment for technological innovation.

Fintech, Wealthtech, technology adoption, technology acceptance model, theory of planned behavior

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