1 G. R. Damodaran Academy of Management, Coimbatore, Tamil Nadu, India
2 Alagappa Institute of Management, Alagappa University, Karaikudi, Tamil Nadu, India
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This study explores the moderating effect of digital literacy on the relationship between digital financial services and financial behaviour in the context of manufacturing MSMEs. It highlights the transformative impact of digital financial services, including expanded access to formal financial services, financial inclusion, simplified payment processes, and improved credit accessibility for MSMEs. The study emphasizes the importance of digital literacy in effectively utilizing digital technologies and accessing digital financial services, which in turn influences financial behaviour, specifically in terms of savings, financing, and investment decisions. Drawing on the Technology Acceptance Model and Perceived Behavioural Control (PBC) theories, the research investigates the complex interplay among digital financial services, PBC, and financial behaviour among manufacturing MSME owners. The findings provide valuable insights for policymakers and financial institutions to enhance digital financial services and promote financial activities among MSMEs. Overall, this study underscores the significance of digital literacy and its role in empowering MSMEs and facilitating their financial growth in the digital era.
Digital literacy, financial behaviour, financial inclusion, investment decisions, digital era, financial growth
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