MDIM Journal of Management Review and Practice

Navigating the Indian Retail Food Chain Landscape: Investment Dynamics and Market Challenges

Hridayama Dev Varma¹ and S Senthil Kumar¹

First Published 29 Jul 2025. https://doi.org/10.1177/mjmrp.251332229

Article Information

Volume 3, Issue 2 September 2025

Corresponding Author:

Hridayama Dev Varma, Research Scholar, Faculty of Management SRM Institute of Science and Technology, Kattankulathur, Chennai, Tamil Nadu 603203, India.
Email: devvarma.hridz@gmail.com

¹Faculty of Management SRM Institute of Science and Technology, Chennai, Tamil Nadu, India

Creative Commons Non Commercial CC BY-NC: This article is distributed under the terms of the Creative Commons Attribution-NonCommercial 4.0 License (http://www.creativecommons.org/licenses/by-nc/4.0/) which permits non-Commercial use, reproduction and distribution of the work without further permission provided the original work is attributed.

Abstract

This research article tells us about the different types of retail food chains that are present in India in different geographical regions. Retail food chain investors only invest in those regions where there is per capita income in different states in India. People from tier 2-and tier-3 cities migrate towards metropolitan areas and better opportunities, better income and a source of livelihood. The circular flow of income is more dominant in the tier-1 cities due to the investors targeting the market and population with more per capita income. This article tells us about the challenges that retail food chains face in their business in certain states and regions in India. In India, retail food chains encounter a combination of opportunities and challenges that are influenced by regional diversity, regulatory frameworks, consumer behaviour and infrastructural variation. This article tells us how to solve the challenges faced by retail food chains and steps to eradicate customer churning and build and expand business in different regions of India.

Keywords

Retail food chains, consumer behaviour, customer churn, business marketing

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